Ad-Tech Glossary
Direct Buy vs Programmatic
Direct buy vs programmatic contrasts manually negotiated, fixed-price ad deals with automated, auction-driven inventory buying.
media-buying
Ad-Tech Glossary
Programmatic Direct
Programmatic direct buys reserved ad inventory at a fixed, pre-negotiated price through automated workflows rather than an open auction.
Ad-Tech Glossary
Programmatic Advertising
Programmatic advertising is the automated buying and selling of digital ad inventory through software, usually settled in real-time auctions.