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affiliate marketing

Spy Tool (Ad Spy)
Ad-Tech Glossary

Spy Tool (Ad Spy)

In advertising, a spy tool, or ad spy, is software that captures competitors' live ads and landing pages so marketers can research winning creatives and offers.

Definition · 1 min read
Media Buyer
Ad-Tech Glossary

Media Buyer

A media buyer is the person who plans, launches, and optimizes paid ad campaigns to hit performance targets at the lowest possible cost.

Definition · 1 min read
Affiliate Marketing
Ad-Tech Glossary

Affiliate Marketing

Affiliate marketing is a performance model where partners earn a commission for each sale or lead they drive to an advertiser's offer.

Definition · 1 min read
Affiliate Network
Ad-Tech Glossary

Affiliate Network

An affiliate network is a marketplace that connects advertisers and affiliates, hosting offers, tracking conversions, and handling payouts.

Definition · 1 min read
Affiliate Offer
Ad-Tech Glossary

Affiliate Offer

An affiliate offer is a product or service an advertiser pays affiliates to promote, with a set payout per defined action, geo, and terms.

Definition · 1 min read
Sweepstakes Offer
Ad-Tech Glossary

Sweepstakes Offer

A sweepstakes offer pays an affiliate when a user enters a prize giveaway, usually by submitting contact details or completing a short form.

Definition · 1 min read
Nutra (Nutraceuticals)
Ad-Tech Glossary

Nutra (Nutraceuticals)

Nutra is the affiliate vertical covering nutraceuticals: supplements, weight-loss, beauty, and health products sold via direct-response ads.

Definition · 1 min read
Traffic Source
Ad-Tech Glossary

Traffic Source

A traffic source is the ad platform a media buyer buys clicks or impressions from to send visitors to an offer or landing page.

Definition · 1 min read
GEO (Affiliate Targeting)
Ad-Tech Glossary

GEO (Affiliate Targeting)

In affiliate marketing, a GEO is the target country or region a campaign or offer is run in, the core variable for matching offers, payouts, and traffic.

Definition · 1 min read
Postback URL
Ad-Tech Glossary

Postback URL

A postback URL is a server-to-server callback that reports a conversion back to the ad network or tracker without using a browser pixel.

Definition · 1 min read
EPC (Earnings Per Click)
Ad-Tech Glossary

EPC (Earnings Per Click)

EPC (earnings per click) is the average revenue an affiliate or media buyer earns for each click sent to an offer, calculated as earnings divided by clicks.

Definition · 1 min read
CPL (Cost Per Lead)
Ad-Tech Glossary

CPL (Cost Per Lead)

CPL (cost per lead) is the average advertising cost to capture one lead, such as a form fill, email signup, or quote request.

Definition · 1 min read
Bridge Page
Ad-Tech Glossary

Bridge Page

A bridge page is an intermediate page that connects a traffic source to an offer, pre-selling the visitor before handing them to the final landing page.

Definition · 1 min read