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compliance

Ad Cloaking
Ad-Tech Glossary

Ad Cloaking

Ad cloaking is a deceptive technique that shows ad reviewers a compliant page while serving real users a different, often non-compliant destination.

Definition · 1 min read
Brand Safety
Ad-Tech Glossary

Brand Safety

Brand safety is the set of measures advertisers use to keep their ads from appearing next to harmful, offensive, or off-brand content.

Definition · 1 min read
Clickbait
Ad-Tech Glossary

Clickbait

Clickbait is sensational or misleading content engineered to maximize clicks while underdelivering on the promise it makes.

Definition · 1 min read