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Bahasa IndonesiaInventario revendido / Socio de demanda
El inventario revendido es espacio publicitario que una empresa compra a un editor y vende a anunciantes, a menudo obtenido de un socio de demanda separado.
Resold inventory es espacio publicitario que una empresa compra a un editor y luego vende a anunciantes en lugar de servir su propia demanda directa. Un demand partner es la red o plataforma que suministra esos anuncios, la fuente de demanda pagada a la que otro vendedor conecta su inventario. Los dos términos describen los extremos opuestos del mismo acuerdo.
How it works#
A publisher or network rarely fills every slot with direct advertisers, so it connects to demand partners that fill the remaining inventory with ads they sourced elsewhere. The host network displays the slot, but the actual ad and the advertiser relationship may belong to the partner. Standards like sellers.json let buyers see whether a seller owns the inventory directly or is reselling on behalf of someone else, an important signal across the Ad Supply Chain.
Why it matters#
Resold inventory is why the advertiser shown in an ad slot is often not who you would expect. MSN Native Ads, for example, surface resold demand routed through Microsoft's marketplace rather than ads sold directly by MSN. For competitive intelligence, recognizing resold paths is essential: the real advertiser, and the real network behind a placement, can be several hops removed from the page you see it on.
Related terms: sellers.json, Ad Supply Chain, and MSN Native Ads.
