MSN Native Ads
Los MSN native ads son unidades de imagen y titular patrocinadas que aparecen en el feed de contenido de MSN de Microsoft, gran parte de ellas vendidas como demanda revendida a través de plataformas de socios.

MSN native ads son unidades de contenido patrocinado, imagen, titular y nombre del anunciante, que se muestran dentro de la página principal y el feed de noticias de MSN de Microsoft, integradas entre las historias editoriales para que coincidan con el diseño circundante. Se publican en MSN y en la más amplia Microsoft Audience Network, alcanzando a la gran audiencia conectada de Windows y Edge.
How it works#
Much of MSN's native demand is not sold directly by Microsoft but resold through demand partners and buying platforms such as MediaGo, which is why the same advertiser and creative often appear across several native channels. Ads are served into MSN feed slots and frequently rendered through programmatic plumbing, with clicks wrapped in tracking redirects before reaching the advertiser's landing page. Buying is typically CPC-based and optimized toward conversions.
Why it matters#
MSN is one of the highest-quality, highest-volume native surfaces on the open web, making it a prime target for both brand and direct-response advertisers, and a key channel to monitor for competitive intelligence. Because its supply is heavily resold, identifying the true advertiser behind an MSN placement and tracing the click chain is essential to avoid double-counting. OpenAdLibrary captures live MSN native ads, resolves the real advertiser, and traces each click to its destination.
Related terms: MediaGo, Yahoo Gemini / Yahoo Native, and Resold Inventory / Demand Partner.



