What the State of Native Advertising report covers, its five headline findings — from MSN's surprising scale to the health–finance–insurance demand triopoly — and how to cite the data.
Native ads live different lives on a phone and a monitor. What device-profile capture across 725,000+ live creatives shows about creative, cost and intent differences — and when a device split actually pays.
Where ecommerce demand really sits across native networks, what Q4 does to native auctions, the creative patterns that show up for Black Friday, and a September-to-December buyer's timeline.
A working pricing table for native CPCs by geo tier — the bands media buyers commonly report for Tier-1, Tier-2 and Tier-3 countries, and how to validate a geo with live ad data before spending.
No native network publishes CTR benchmarks. Here are the bands practitioners actually report by placement, vertical and network — and the observable signal that predicts profit better than CTR does.
Taboola holds 206,145 live creatives in OpenAdLibrary's independent index — more than Outbrain, MGID and Revcontent combined. Thirty statistics on scale, verticals, and creative longevity, all from observed live captures.
Health is native advertising's #1 vertical. This study benchmarks 24,472 live health creatives by network, cost band, headline formula and longevity — and finds compliant angles outlasting aggressive ones.
24,068 live finance creatives, benchmarked: which networks carry the vertical, what clicks cost, which headline structures persist, and what the longevity data says about profitability.
What 22,427 live insurance creatives across 49 networks reveal: where the volume concentrates, what clicks reportedly cost, which headline patterns dominate, and why insurance ads outlast every other vertical in the feed.
Entertainment isn't just MGID's biggest vertical — at 13,987 classified live creatives it outweighs the next five combined, several times over. A data study of what actually runs on the network and what it means for buyers.
Ads that keep serving keep paying. We pulled the longest-running creatives from an index of 206,145 live Taboola ads and dissected the five patterns the 30-day survivors share.
We ranked Taboola's niches using 206,145 live creatives: health, finance and insurance dominate. Here is the full data — and why the biggest niche is only 'best' if you can out-angle it.
Network share of 725,882 live native creatives across 49 networks: Microsoft, Taboola and Outbrain hold roughly 82% of observed volume. Full table, methodology and caveats inside.
50 real headlines from live native ads — 16 of them ran 30+ days — grouped into ten swipeable patterns, with the longevity data that separates proven angles from noise.
First-party native advertising statistics for 2026, from live capture rather than surveys: 1,041,637 creatives tracked, 36,009 advertisers and 10.75M observations across 50 networks — per-network volumes, the health-led vertical mix, and a churn curve where 59% of creatives are never seen again after their first day.
Spend charts only update after the race is over, so to see what advertisers are scaling right now you read live native ad capture for longevity, spread, and variant signals. Here is the method, with real numbers from 589,000+ captured creatives.
DTC brands quietly buy native ads next to the arbitrage and nutra crowd, and here is a repeatable, data-backed method for surfacing which ones are live on Taboola, Outbrain, MGID and Revcontent this week, by category.
CPC and CTR benchmarks you can't verify are worthless; this study benchmarks the three signals you can observe from outside any ad account (creative volume, ad longevity, and category mix) using live capture of 589,000+ public native ads, and shows you how to reproduce every measure yourself.
You can't see a competitor's native spend, but you can count their live creatives and measure how long each one survives, and that gives you a defensible way to rank advertisers by share of voice in any vertical.
Native ads recycle a small set of recurring angles, and this is a working taxonomy of them plus a repeatable, results-weighted method for measuring which ones actually win, built from real captured creatives.
An ad that keeps spending week after week is telling you something a one-off scrape never can: here is how to rank native ads by lifespan, why longevity is the cleanest profitability signal on the open web, and how to run the analysis yourself.
Folklore says nutra and crypto own native, but across 589,000+ live-captured creatives finance, insurance and health actually lead; here's the method to measure native ads by vertical and network yourself.
Most "top advertiser" lists are guesses; this one is rebuilt from 589,000 live native creatives, classified by real advertiser, network and vertical, then ranked by spread and longevity.
There's no public list of Taboola advertisers, so here's the exact method we use to reconstruct one from 157,000+ captured Taboola creatives, click-trace landing pages, and supply-chain classification.
Most "best vertical" lists are opinion, so we ranked native-ad verticals using three things you can actually see in live ad data: advertiser density, creative volume, and how long ads keep running.
We read the public signals behind 589,000+ live native creatives to show which hooks, images and headline structures actually survive, and how to run the same pattern analysis on real running ads instead of guessing.
Published CPC ranges for Taboola, Teads, MGID, and Revcontent only tell half the story; here is how to read live advertiser density and longevity to know what a click is really worth before you fund a test.
A practitioner's read on native advertising in 2026, built from 589,000+ live-captured creatives: who is advertising, which verticals dominate, and what ad longevity really tells you about the winners.
