Ad Transparency & Supply Chain
Who Is Buying Ads on a Website? How to Find Out
The "Sponsored" widget hides a real roster of advertisers; here's how to surface who actually buys placements on any site, and what their longevity tells you.
publishers
Ad-Tech Glossary
Header Bidding
Header Bidding lets publishers offer inventory to multiple exchanges at once before the ad server call, increasing competition and yield.
Ad-Tech Glossary
Supply-Side Platform (SSP)
A Supply-Side Platform (SSP) is software publishers use to sell ad inventory programmatically and maximize yield across exchanges and buyers.
Ad-Tech Glossary
RPM (Revenue Per Mille)
RPM (revenue per mille) is the revenue a publisher earns per one thousand ad impressions or page views, the monetization mirror of CPM.
Ad-Tech Glossary
Sponsored Content
Sponsored content is editorial-style material a publisher creates or hosts in exchange for payment from a brand, clearly disclosed as paid.