Ad-Tech Glossary
Brand Safety
Brand safety is the set of measures advertisers use to keep their ads from appearing next to harmful, offensive, or off-brand content.
brand safety
Ad-Tech Glossary
Click Fraud
Click fraud is the deliberate generation of fake or invalid ad clicks, by bots or humans, to drain budgets or earn illegitimate payouts.
Ad-Tech Glossary
Whitelist / Blacklist (Site Targeting)
A whitelist allows ads to run only on chosen publisher sites; a blacklist blocks specific sites, both are core site-targeting controls in native campaigns.