Reporting a scam ad rarely fails on intent, it fails on evidence, so here is the workflow that actually moves networks and regulators: what to capture, where to send it, and how to preserve the ad and its landing page before they disappear.
Copycat landing pages borrow a trusted brand's logo and tone to launder a scam through native-ad networks, and here is the practitioner's method for catching them with evidence anyone can verify.
Native ad fraud hides in the gap between the widget you see and the advertiser you don't, so here are the fraud types that matter and the supply-chain and landing-page signals that surface them.
Native ad networks are where brand impersonation, copycat landing pages, and cloaked offers thrive, because the creative blends into the article and the real advertiser hides behind redirect chains; here is how to monitor, detect, document, and escalate brand abuse with evidence that holds up.
Ad cloaking is a deceptive technique that shows ad reviewers a compliant page while serving real users a different, often non-compliant destination.
Brand protection in advertising is the practice of defending a brand against impersonation, trademark misuse, cloaked ads, and copycat campaigns.
sellers.json is a public file that exchanges and SSPs publish to reveal the sellers and intermediaries authorized to sell inventory through them.
ads.txt is a public file publishers host to declare exactly which companies are authorized to sell their ad inventory.
Click fraud is the deliberate generation of fake or invalid ad clicks, by bots or humans, to drain budgets or earn illegitimate payouts.
