Baidu's MediaGo hands your budget to a deep-learning bidder on premium portal feeds. We reviewed it against 6,571 live MediaGo creatives: who runs there, what it costs, and who should skip it.
Taboola is the scale play; MediaGo is Baidu's algorithm-first native platform riding premium Microsoft-weighted supply. Live index data on both networks, and a sequencing playbook for using each where it wins.
Insurance is the third-largest vertical in our live native index. Where its 22,000+ creatives concentrate is a working map of which networks insurance advertisers should buy first.
Native networks drive app installs as a web-to-store funnel, not a store-direct channel. Live examples — a fitness app on a 30-day run, a AAA game publisher tying the index longevity record — plus the attribution plumbing and the math.
Game advertisers are quietly running month-long native campaigns while most UA teams never look outside the walled gardens. Who the feed audience really is, what live game ads teach, and how to build the funnel.
MediaGo pairs premium portal feed inventory with deep-learning bidding. Here is the full setup — account, tracking, targeting, creatives and Smart Bid discipline — the way a working media buyer runs it.
The business model hiding behind every cost-question headline in your news feed: how search arbitrage buys native clicks low and resells them to search advertisers high.
Search arbitrage is a spread trade on click prices: buy cheap native clicks, monetize them with search-feed ads. Here is how RSOC funnels actually work, with live examples captured from Yahoo and MediaGo.
Live capture data on the advertiser mix across MGID, Revcontent and MediaGo: the verticals, the named advertisers, and the five archetypes that dominate mid-tier native networks.
Baidu's MediaGo DSP publishes no ad library — official or otherwise. Inside the 6,551-creative MediaGo index: the most balanced vertical mix in mid-tier native, the MSN overlap, and the angles the algorithm let live.
