Affiliate & Media Buying
Bid Adjustments by Device & Geo: Modifiers That Move ROAS
A flat bid across every device and geo is subsidizing your worst segments with your best. Here's how to build device and geo modifiers that actually move ROAS.
optimization
Affiliate & Media Buying
Testing vs Scaling Budget Split: The 70/20/10 That Isn't Dogma
70/20/10 gets repeated as gospel, but the right testing vs scaling split depends on your winner inventory and fatigue rate, not a fixed percentage. Here's the framework instead.
Affiliate & Media Buying
Publisher-Level Bidding: The Optimization Lever Most Buyers Skip
Performance across publishers in the same native campaign can vary 5x or more. Publisher-level bidding is the underused lever that turns that variance into profit instead of waste.
Affiliate & Media Buying
Native Ads Placement Optimization: The Site Blacklisting Workflow
On native networks, the placement report moves CPA more than any bid or creative change. Here are the placement-quality signals that matter and a weekly blacklisting workflow that compounds.
Native Ad Networks
MGID Optimization: Scale Campaigns Without Burning Budget
MGID optimization is a cutting exercise: launch wide, cut widgets on a spend rule, whitelist what converts, then scale through bids and geo clones. The full loop, with the launch settings that make it possible.
Native Ad Networks
Taboola Site Blocking: Build a Placement Block List That Saves Money
Placement waste is the quiet killer of Taboola accounts. Here's the block-list workflow practitioners actually use: spend-based thresholds, block vs bid-down, and graduating winners to whitelists.
Native Ad Networks
How to Lower Your Taboola CPC Without Killing Volume
Cutting your Taboola bid starves delivery. The levers that actually lower CPC: creative CTR, surgical site-level cuts, honest campaign splits, and Smart Bid fed with real conversion data.
Affiliate & Media Buying
Taboola Whitelist Strategy: From Broad Buys to Proven Sites
How to go from broad Taboola buys to a proven-site whitelist in three phases — and how to shortcut the expensive discovery phase with observation data.
Affiliate & Media Buying
Outbrain Campaign Optimization: A Practitioner's Playbook
An independent Outbrain optimization playbook: platform splits, headline testing, section pruning and conversion bidding — illustrated with live, long-running Outbrain creatives.
Affiliate & Media Buying
Taboola Campaign Optimization: What 30-Day Advertisers Do Differently
The five levers that actually move Taboola performance — structure, creative rotation, site pruning, bidding and conversion feedback — benchmarked against what 30-day advertisers visibly do.
Ad-Tech Glossary
Conversion Pixel
A conversion pixel is a tracking snippet placed on a goal page that fires when a user completes a valued action, attributing it back to the ad that drove it.
Ad-Tech Glossary
Whitelist / Blacklist (Site Targeting)
A whitelist allows ads to run only on chosen publisher sites; a blacklist blocks specific sites, both are core site-targeting controls in native campaigns.
Ad-Tech Glossary
Ad Placement
An ad placement is the specific location or slot on a publisher's page or app where an ad is displayed to a user.