Ad-Tech Glossary
Conversion Pixel
A conversion pixel is a tracking snippet placed on a goal page that fires when a user completes a valued action, attributing it back to the ad that drove it.
optimization
Ad-Tech Glossary
Whitelist / Blacklist (Site Targeting)
A whitelist allows ads to run only on chosen publisher sites; a blacklist blocks specific sites, both are core site-targeting controls in native campaigns.
Ad-Tech Glossary
Ad Placement
An ad placement is the specific location or slot on a publisher's page or app where an ad is displayed to a user.