The FTC's rule on advertorials and native ads is one line, ads must look like ads, and here is what that means in practice, the labels that pass, and real disclosed versus undisclosed patterns from live native traffic.
The six pre-lander formats that actually convert cold native clicks, mapped to traffic temperature and offer complexity, with real captured ads showing each one in the wild.
Advertorials convert when the page resolves the exact tension the ad created, so here's the seven-section anatomy with teardowns pulled from live native captures, not stale swipe files.
Native traffic arrives cold and curious, so the brands that win ecommerce on Taboola and Outbrain sell the next click, not the product, and route every visitor through an advertorial before the cart.
A repeatable five-step method for tearing down native ad creatives, from hook and angle to advertorial, using real captured ads and longevity data instead of guesswork.
