Click-Trace

Click-trace es el proceso de seguir el clic de un anuncio a través de cada salto de redirección hasta que llega a la página de destino final, con el fin de revelar el verdadero anunciante, la pila de seguimiento y la oferta que el creativo del anuncio oculta deliberadamente. Es cómo las herramientas de transparencia publicitaria ven a dónde lleva realmente un anuncio, no solo lo que muestra.

How it works#

Starting from a captured ad, a click-trace replays the click and records the full Redirect Chain, every Click Tracking Domain, affiliate link, and cloaking gateway, then captures the resulting Landing Page. Because native networks like Taboola and Outbrain often display only a publisher widget, the click path is frequently the only reliable way to identify the true Advertiser and map the Ad Supply Chain behind a placement.

Why it matters#

Click-tracing turns an anonymous native ad into actionable intelligence. It exposes which offers an advertiser is running, which trackers and landing pages they reuse across campaigns, and whether a brand's name is being misused on copycat pages. OpenAdLibrary click-traces live native ads to attribute the real advertiser and surface the destination, the core of effective competitive intelligence.

Related terms: Redirect Chain, Landing Page, Ad Supply Chain, and Click Tracking Domain.