Click-Trace

Click-trace adalah proses mengikuti klik iklan melalui setiap lompatan pengalihan hingga mencapai halaman arahan akhir, untuk mengungkap pengiklan sebenarnya, stack pelacakan, dan tawaran yang secara sengaja disembunyikan oleh kreatif iklan. Ini adalah cara alat transparansi iklan melihat ke mana iklan sebenarnya mengarah, bukan hanya apa yang ditampilkan.

How it works#

Starting from a captured ad, a click-trace replays the click and records the full Rantai Pengalihan, every Domain Pelacakan Klik, affiliate link, and cloaking gateway, then captures the resulting Halaman Arahan. Because native networks like Taboola and Outbrain often display only a publisher widget, the click path is frequently the only reliable way to identify the true Pengiklan and map the Rantai Pasokan Iklan behind a placement.

Why it matters#

Click-tracing turns an anonymous native ad into actionable intelligence. It exposes which offers an advertiser is running, which trackers and landing pages they reuse across campaigns, and whether a brand's name is being misused on copycat pages. OpenAdLibrary click-traces live native ads to attribute the real advertiser and surface the destination, the core of effective competitive intelligence.

Related terms: Rantai Pengalihan, Halaman Arahan, Rantai Pasokan Iklan, dan Domain Pelacakan Klik.