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Bahasa IndonesiaClick-Trace
Le click‑trace suit le clic d’une publicité à travers chaque redirection jusqu’à sa page de destination finale, révélant le véritable annonceur et l’offre qui se cache derrière.
Click-trace est le processus de suivi du clic d’une publicité à travers chaque saut de redirection jusqu’à ce qu’elle atteigne la page de destination finale, afin de révéler le véritable annonceur, la pile de suivi et l’offre que la création publicitaire cache délibérément. C’est ainsi que les outils de transparence publicitaire voient ce à quoi mène réellement une publicité, et pas seulement ce qu’elle affiche.
How it works#
Starting from a captured ad, a click-trace replays the click and records the full Redirect Chain, every Click Tracking Domain, affiliate link, and cloaking gateway, then captures the resulting Landing Page. Because native networks like Taboola and Outbrain often display only a publisher widget, the click path is frequently the only reliable way to identify the true Advertiser and map the Ad Supply Chain behind a placement.
Why it matters#
Click-tracing turns an anonymous native ad into actionable intelligence. It exposes which offers an advertiser is running, which trackers and landing pages they reuse across campaigns, and whether a brand's name is being misused on copycat pages. OpenAdLibrary click-traces live native ads to attribute the real advertiser and surface the destination, the core of effective competitive intelligence.
Related terms: Redirect Chain, Landing Page, Ad Supply Chain, and Click Tracking Domain.
