Ad-Tech Glossary
Attribution Window
An attribution window is the set time period after an ad click or view during which a conversion is credited back to that ad.
conversion tracking
Ad-Tech Glossary
Postback URL
A postback URL is a server-to-server callback that reports a conversion back to the ad network or tracker without using a browser pixel.
Ad-Tech Glossary
Conversion Tracking
Conversion tracking records when an ad click leads to a sale, lead, or signup, and ties that result back to the ad that drove it.
Ad-Tech Glossary
Conversion Pixel
A conversion pixel is a tracking snippet placed on a goal page that fires when a user completes a valued action, attributing it back to the ad that drove it.