Folklore says nutra and crypto own native, but across 589,000+ live-captured creatives finance, insurance and health actually lead; here's the method to measure native ads by vertical and network yourself.
Most "best vertical" lists are opinion, so we ranked native-ad verticals using three things you can actually see in live ad data: advertiser density, creative volume, and how long ads keep running.
Nutra is the affiliate vertical covering nutraceuticals: supplements, weight-loss, beauty, and health products sold via direct-response ads.
A vertical is a category of affiliate offers grouped by product type and audience, such as nutra, sweepstakes, finance, or dating.
