The image and headline patterns that actually move click-through on Taboola, Outbrain and the rest of the native feed, pulled from the 589,000+ live creatives we've captured and sorted by the verticals where each one wins.
Advertorials convert when the page resolves the exact tension the ad created, so here's the seven-section anatomy with teardowns pulled from live native captures, not stale swipe files.
Clickbait is sensational or misleading content engineered to maximize clicks while underdelivering on the promise it makes.
A curiosity gap is a copywriting technique that withholds a key piece of information, creating an itch the reader resolves by clicking.
Ad copy is the written text of an advertisement, headline, description, and call to action, written to persuade a reader to click or buy.
An ad hook is the opening element of an ad, a headline, image, or idea, engineered to seize attention in the first second and compel the click.
A teaser ad is a native ad that deliberately withholds key information, using a curiosity-driven headline and image to compel the click-through.
