Ad Creative & Funnels
Ad Copy Formulas That Work: PAS, AIDA & Native Patterns
PAS and AIDA still work on native, but only once you compress them into a headline and hand the rest to the landing page. Here's how, with real headline patterns.
copywriting
Ad Creative & Funnels
Advertorial Headlines: Formulas That Work From Ad Click to Pre-Lander
The ad headline sells the click; the advertorial headline sells the read. Six formulas drawn from live traced funnels, plus the compliance boundaries that end runs early.
Ad Creative & Funnels
Native Ad Power Words: The Copy Patterns Behind Long-Running Headlines
Power words aren't a magic list — they're seven recurring categories. Real captured headlines show which words the five-week survivors lean on, and which age badly.
Ad Creative & Funnels
How to Write an Advertorial: 5 Templates From Live Native Funnels
Five advertorial templates dominate live native ad funnels. Here is each one broken down — structure, live examples, and the seven-step writing process practitioners actually use.
Affiliate & Media Buying
25 Advertorial Examples From Live Native Campaigns
25 real advertorial teasers captured live from Taboola, Outbrain, MGID, Revcontent and the Microsoft Audience Network — sorted into the five formats that dominate native feeds, with run times and the patterns underneath.
Competitor Ad Research
Native Ad Headline Analyzer: Score Headlines Against Live Ads
A corpus-backed way to score native ad headlines: the structural patterns behind long-running ads, a two-minute rubric, and how to check any draft against 725,000+ live creatives.
Affiliate & Media Buying
7 Advertorial Templates That Still Convert (With Full Structure)
The seven advertorial skeletons that keep converting on native traffic — each with its full section structure, when to use it, where it fails, and the disclosure rules that keep it legal.
Ad Creative & Funnels
Native Ad Creative Best Practices: Images and Hooks That Convert
The image and headline patterns that actually move click-through on Taboola, Outbrain and the rest of the native feed, pulled from the 589,000+ live creatives we've captured and sorted by the verticals where each one wins.
Ad Creative & Funnels
High-Converting Advertorial Landing Pages: Anatomy + Real Examples
Advertorials convert when the page resolves the exact tension the ad created, so here's the seven-section anatomy with teardowns pulled from live native captures, not stale swipe files.
Ad-Tech Glossary
Clickbait
Clickbait is sensational or misleading content engineered to maximize clicks while underdelivering on the promise it makes.
Ad-Tech Glossary
Curiosity Gap
A curiosity gap is a copywriting technique that withholds a key piece of information, creating an itch the reader resolves by clicking.
Ad-Tech Glossary
Ad Copy
Ad copy is the written text of an advertisement, headline, description, and call to action, written to persuade a reader to click or buy.
Ad-Tech Glossary
Ad Hook
An ad hook is the opening element of an ad, a headline, image, or idea, engineered to seize attention in the first second and compel the click.
Ad-Tech Glossary
Teaser Ad
A teaser ad is a native ad that deliberately withholds key information, using a curiosity-driven headline and image to compel the click-through.