Ad-Tech Glossary
Smart Bidding (Automated Bidding)
Smart bidding is automated bidding where the platform's machine learning sets each bid in real time to hit a target cost, conversion, or ROAS goal.
bidding
Ad-Tech Glossary
Native Ad Auction
A native ad auction is the real-time process a native ad network runs to pick which ad fills a recommendation slot and what the advertiser pays.
Ad-Tech Glossary
eCPC (Effective Cost Per Click)
eCPC (effective cost per click) is the blended average cost of a click across a campaign, even when the campaign was not priced per click.