Affiliate & Media Buying
CPC vs CPM Bidding: Which Model Fits Your Goal?
CPC and CPM solve different problems. Here's how to pick the right one for a native campaign, plus how eCPC and smart bidding blend the two.
bidding
Native Ad Networks
Revcontent CPC Rates: Bids, Floors & Geo Pricing (2026)
There's no published Revcontent rate card. Here's how the bid auction, floors and geo tiers actually shape what you pay, with realistic ranges to plan around.
Native Ad Networks
How to Lower Outbrain CPC: Section Bids, Creatives & Timing
Outbrain ranks ads on predicted value, not bid alone, so creative and section-level cuts move your CPC more than the bid field does. Here is the order of operations that works.
Native Ad Networks
Outbrain Bid Strategies Explained: Semi-Auto, Max Conversions & CPC Caps
Outbrain's bidding runs on manual CPC, Conversion Bid Strategy (three modes), and Engagement Bid Strategy. Here is how each works and which one fits your account's data volume.
Native Ad Networks
Taboola Smart Bid Explained: When to Trust It, When to Go Manual
Taboola Smart Bid predicts conversion likelihood per impression and bids accordingly, but it needs real conversion volume to work. Here's when to trust it and when to stay manual.
Affiliate & Media Buying
Taboola Bidding Strategy: Smart Bid, Target CPA or Fixed CPC?
Taboola offers Smart Bid Max Conversions, Smart Bid Target CPA, and Fixed CPC. An independent guide to how each behaves, the data each one needs, and the campaign types where automation fights you instead of helping.
Affiliate & Media Buying
How to Set Native Ad Bids: Starting Numbers by Network & Geo
Your first native bid should buy data, not margin. Commonly reported starting ranges for Taboola, Outbrain, MGID and Revcontent by geo and device — and the adjustment playbook that follows.
Ad-Tech Glossary
Smart Bidding (Automated Bidding)
Smart bidding is automated bidding where the platform's machine learning sets each bid in real time to hit a target cost, conversion, or ROAS goal.
Ad-Tech Glossary
Native Ad Auction
A native ad auction is the real-time process a native ad network runs to pick which ad fills a recommendation slot and what the advertiser pays.
Ad-Tech Glossary
eCPC (Effective Cost Per Click)
eCPC (effective cost per click) is the blended average cost of a click across a campaign, even when the campaign was not priced per click.