Your first native bid should buy data, not margin. Commonly reported starting ranges for Taboola, Outbrain, MGID and Revcontent by geo and device — and the adjustment playbook that follows.
Smart bidding is automated bidding where the platform's machine learning sets each bid in real time to hit a target cost, conversion, or ROAS goal.
A native ad auction is the real-time process a native ad network runs to pick which ad fills a recommendation slot and what the advertiser pays.
eCPC (effective cost per click) is the blended average cost of a click across a campaign, even when the campaign was not priced per click.
