Ads that keep serving keep paying. We pulled the longest-running creatives from an index of 206,145 live Taboola ads and dissected the five patterns the 30-day survivors share.
CPC and CTR benchmarks you can't verify are worthless; this study benchmarks the three signals you can observe from outside any ad account (creative volume, ad longevity, and category mix) using live capture of 589,000+ public native ads, and shows you how to reproduce every measure yourself.
Ad intelligence turns the public ads running across the web into structured competitive data: the creative, the network behind it, the advertiser, the landing page, and the spend signals, and here's the full pipeline plus why native is the hard part.
We read the public signals behind 589,000+ live native creatives to show which hooks, images and headline structures actually survive, and how to run the same pattern analysis on real running ads instead of guessing.
A repeatable five-step method for tearing down native ad creatives, from hook and angle to advertorial, using real captured ads and longevity data instead of guesswork.
Most teams check competitor ads once a quarter and call it research; a real intelligence workflow runs every week with a scoped watchlist, a fixed cadence, a creative scoring rubric, and a clean handoff into media buying.
