MediaGo

MediaGo is a native advertising network and demand platform operated by Baidu that connects advertisers to premium open-web supply outside China, most notably Microsoft's MSN and Microsoft Audience Network inventory. It positions itself as a performance channel for reaching Western audiences across native, display, and feed placements.

How it works#

MediaGo acts as a buying platform layered on top of resold premium supply. Advertisers upload native creatives, image-plus-headline units, and target by geo, device, and interest, while MediaGo's algorithms optimize delivery across its publisher network. Much of its standout inventory is resold demand sourced through Microsoft, which is why MediaGo ads frequently surface inside MSN native ad slots. Pricing is typically CPC-based with performance optimization toward conversions.

Why it matters#

MediaGo gives direct-response and affiliate advertisers another route into high-quality MSN and Microsoft inventory, often at competitive rates. Because it overlaps heavily with programmatic native advertising supply, the same advertiser and creative can appear across multiple platforms, which makes attributing and de-duplicating native placements harder. OpenAdLibrary captures these native ads, identifies the underlying advertiser, and traces each click to its landing page.

Related terms: Native Ad Network, MSN Native Ads, and Programmatic Native Advertising.