Outbrain is now Teads on paper, but the native engine underneath is the same auction, and here is how its bidding, formats, pricing, and live creatives actually work for advertisers in 2026.
Scaling in media buying means increasing spend on a proven-profitable campaign while keeping its cost-per-result and margins intact.
A media buyer is the person who plans, launches, and optimizes paid ad campaigns to hit performance targets at the lowest possible cost.
Media buying is the process of purchasing ad placements across networks and platforms to reach a target audience at the lowest effective cost.
Affiliate marketing is a performance model where partners earn a commission for each sale or lead they drive to an advertiser's offer.
An affiliate network is a marketplace that connects advertisers and affiliates, hosting offers, tracking conversions, and handling payouts.
An affiliate offer is a product or service an advertiser pays affiliates to promote, with a set payout per defined action, geo, and terms.
A vertical is a category of affiliate offers grouped by product type and audience, such as nutra, sweepstakes, finance, or dating.
A traffic source is the ad platform a media buyer buys clicks or impressions from to send visitors to an offer or landing page.
Conversion tracking records when an ad click leads to a sale, lead, or signup, and ties that result back to the ad that drove it.
CPA (cost per acquisition) is the average advertising cost to win one conversion, calculated as total spend divided by conversions.
