Ad-Tech Glossary
Ad Arbitrage
Ad arbitrage is buying traffic through paid ads and monetizing it with higher-paying ads, profiting on the gap between acquisition cost and ad revenue.
monetization
Ad-Tech Glossary
Traffic Arbitrage
Traffic arbitrage is buying web traffic cheaply and monetizing it for more than you paid, profiting on the spread between acquisition cost and revenue.
Ad-Tech Glossary
Publisher
In advertising, a publisher is the owner of a website, app, or media property that sells ad space to advertisers to monetize its audience.
Ad-Tech Glossary
Ad Network
An ad network is an intermediary that aggregates unsold ad inventory from many publishers and packages it for sale to advertisers.
Ad-Tech Glossary
RPM (Revenue Per Mille)
RPM (revenue per mille) is the revenue a publisher earns per one thousand ad impressions or page views, the monetization mirror of CPM.
Ad-Tech Glossary
EPC (Earnings Per Click)
EPC (earnings per click) is the average revenue an affiliate or media buyer earns for each click sent to an offer, calculated as earnings divided by clicks.