Meta finds your buyer fast and burns creative in days; Taboola's cheaper clicks feed advertorial funnels that run for weeks. How the two channels differ on cost, intent, creative, and risk — and the playbook for running both.
Winners get killed by calendars and zombies survive them. The trigger system that tells you when a creative actually needs replacing, cadences by buying context, and what live native run-duration data shows.
Half of what buyers treat as fatigue is something else. How to confirm the diagnosis, the cheapest-first refresh ladder that fixes it, and the pipeline habit that keeps it from becoming an emergency.
