A native ad that suddenly stops converting almost never means the offer died. It usually means the creative wore out, the market caught up, or something downstream quietly changed.
Meta finds your buyer fast and burns creative in days; Taboola's cheaper clicks feed advertorial funnels that run for weeks. How the two channels differ on cost, intent, creative, and risk — and the playbook for running both.
Winners get killed by calendars and zombies survive them. The trigger system that tells you when a creative actually needs replacing, cadences by buying context, and what live native run-duration data shows.
Half of what buyers treat as fatigue is something else. How to confirm the diagnosis, the cheapest-first refresh ladder that fixes it, and the pipeline habit that keeps it from becoming an emergency.
