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ad costs

Teads Advertising Cost: CPM Model, Minimums & What Brands Pay

Teads sells premium in-article attention on a CPM model. Here is how its pricing actually works, what minimums to expect on each buying route, and the cost ranges buyers report.

Article · 5 min read

Affiliate & Media Buying

Why Did My CPC Go Up? 9 Causes and How to Diagnose Each

CPC increases have nine common causes across three buckets — your account, the auction, and measurement. Here is the telltale signal for each and the fix that actually works.

Article · 6 min read