Tag

Yahoo DSP

What Happened to Yahoo Gemini? What Replaced It in 2026

Yahoo Gemini was retired in 2023, and Yahoo native didn't die with it: demand moved to the Yahoo DSP and the supply is now run exclusively by Taboola, so here's the timeline and how to spy on live Yahoo creatives today.

Article · 8 min read

Native Ad Networks

How Yahoo Native Ads Work After Gemini: Yahoo DSP Explained

Yahoo Gemini is gone, but "Yahoo native" still trips up buyers: here is who really serves the ads in 2026, how to buy them, where MSN fits, and how to study live creatives.

Guide · 10 min read