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workflow

Competitive Intelligence for Media Buyers: A Weekly Research Routine

The buyers who consistently find winners do not spy when they are stuck, they run a 45-minute weekly routine that turns scattered ad-checking into pattern recognition you can act on.

Guide · 11 min read

Competitor Ad Research

Building a Competitive Ad Intelligence Workflow (Watchlist to Action)

Most teams check competitor ads once a quarter and call it research; a real intelligence workflow runs every week with a scoped watchlist, a fixed cadence, a creative scoring rubric, and a clean handoff into media buying.

Guide · 13 min read