Tag

placements

Native Ads Placement Optimization: The Site Blacklisting Workflow

On native networks, the placement report moves CPA more than any bid or creative change. Here are the placement-quality signals that matter and a weekly blacklisting workflow that compounds.

Article · 6 min read

Native Ad Networks

Taboola Site Blocking: Build a Placement Block List That Saves Money

Placement waste is the quiet killer of Taboola accounts. Here's the block-list workflow practitioners actually use: spend-based thresholds, block vs bid-down, and graduating winners to whitelists.

Article · 6 min read