Ad-Tech Glossary
Seller-Defined Audiences (SDA)
Seller-Defined Audiences is an IAB standard letting publishers attach standardized audience segment IDs to a bid request, built from their own first-party data.
audience-targeting
Ad-Tech Glossary
Custom Audience
A custom audience is a targetable group an advertiser builds from their own data, such as an uploaded customer list, pixel-tracked site visitors, or app users, rather than relying on the platform's built-in interest categories.
Ad-Tech Glossary
Lookalike Audience
A lookalike audience is a group of new users an ad platform builds by finding people who share characteristics with an existing customer or converter list, used to prospect for similar buyers at scale.
Ad Creative & Funnels
Ad Copy for 55+ Audiences: What Native's Core Demo Responds To
Health, finance and insurance are native advertising's biggest verticals, and its core audience skews 55+. Here's the copy that resonates with that reader, and what reads as inauthentic.
Native Ad Networks
Taboola Retargeting: How to Set It Up and When It Pays Off
Taboola retargeting works through a site-wide pixel and audience segments, best used to warm up cart abandoners rather than as a cold prospecting substitute. Here's the setup and the tradeoffs.
Ad-Tech Glossary
Retargeting (Remarketing)
Retargeting (also called remarketing) shows ads to people who already visited a site, app, or landing page, using that prior behavior to bring them back and push them toward converting.