Tag

winning ads

Ad Longevity: Why a Native Ad Running 30+ Days Is Probably Profitable

An ad that keeps running is an ad that keeps paying, and our first-seen/last-seen data on the live index shows just how few native creatives survive long enough to count.

Article · 9 min read

Ad Creative & Funnels

How to Find Winning Ads: The Complete Signals Framework (2026)

A winning ad isn't the prettiest one in the feed, it's the one an advertiser keeps paying to run, and this is the framework for reading the signals that prove it.

Guide · 11 min read

Ad-Tech Glossary

Ad Longevity (Run Duration)

Ad longevity, or run duration, is how long an ad stays continuously live in market, a strong proxy for whether it's profitable.

Definition · 1 min read