Ad-Tech Glossary
First-Party Data
First-party data is information a business collects directly from its own customers and audience, such as purchases, site behavior, sign-ups, and email lists.
targeting
Ad-Tech Glossary
Contextual Targeting
Contextual targeting places ads based on the content of the page being viewed, matching ads to page topics and keywords rather than to user identity.
Ad-Tech Glossary
GEO (Affiliate Targeting)
In affiliate marketing, a GEO is the target country or region a campaign or offer is run in, the core variable for matching offers, payouts, and traffic.
Ad-Tech Glossary
Tier 1 / Tier 2 / Tier 3 Geos
Geo tiers group countries by purchasing power and ad cost: Tier 1 is wealthy and expensive, Tier 2 mid-range, Tier 3 cheap with low payouts.
Ad-Tech Glossary
Geo Targeting
Geo targeting restricts ad delivery to users in specific geographic locations, from whole countries down to cities, postal codes, or radius zones.
Ad-Tech Glossary
Data Management Platform (DMP)
A data management platform (DMP) collects and organizes audience data into segments, then activates them for ad targeting across platforms.