Google doesn't penalize sites for running native ad widgets, but sloppy implementations hurt page speed, layout shift and user trust, all of which do affect rankings. Here's how to run native without the SEO cost.
Generative Engine Optimization (GEO) is writing and structuring content so AI systems like ChatGPT and Google's AI Overviews cite or quote it directly, instead of only ranking it in a list of links.
AI Overviews are ending the search contract: your content feeds the answer, the click never comes. Here is why native advertising is the natural hedge for search-dependent businesses, and a 30-day plan to build it.
