Tag

privacy

How Native Ad Targeting Works (Contextual, Interest & Post-Cookie)

Native ad targeting isn't one mechanism, it's five or six overlapping layers: contextual, interest, retargeting, geo, device and schedule. Here's how each one actually works.

Article · 6 min read

Ad-Tech Glossary

First-Party Data

First-party data is information a business collects directly from its own customers and audience, such as purchases, site behavior, sign-ups, and email lists.

Definition · 1 min read

Ad-Tech Glossary

Contextual Targeting

Contextual targeting places ads based on the content of the page being viewed, matching ads to page topics and keywords rather than to user identity.

Definition · 1 min read