Ad-Tech Glossary
Affiliate Network
An affiliate network is a marketplace that connects advertisers and affiliates, hosting offers, tracking conversions, and handling payouts.
offers
Ad-Tech Glossary
Affiliate Offer
An affiliate offer is a product or service an advertiser pays affiliates to promote, with a set payout per defined action, geo, and terms.
Ad-Tech Glossary
Sweepstakes Offer
A sweepstakes offer pays an affiliate when a user enters a prize giveaway, usually by submitting contact details or completing a short form.
Ad-Tech Glossary
Vertical (Affiliate Marketing)
A vertical is a category of affiliate offers grouped by product type and audience, such as nutra, sweepstakes, finance, or dating.
Ad-Tech Glossary
GEO (Affiliate Targeting)
In affiliate marketing, a GEO is the target country or region a campaign or offer is run in, the core variable for matching offers, payouts, and traffic.