Affiliate & Media Buying
Best AI Tools for Ad Creative: A Task-Based Buyer's Guide
There's no single best AI ad creative tool, because the job splits into image, video, copy, and research. Here's how media buyers should actually split the stack.
native ad creative
Affiliate & Media Buying
Do AI-Generated Ads Actually Work? A Practitioner's Read
AI-generated ads are genuinely useful for production speed and genuinely bad at inventing a hook from nothing. Here's where they actually help, where they fail, and how to test them fairly.