Ad Creative & Funnels
Pre-Lander Conversion Benchmarks: CTR-to-Offer Numbers to Beat
Forget the benchmark number you saw in a forum post. Here's how to separate ad CTR, prelander CTR and full-funnel CVR, and build a baseline from your own traffic.
funnel analysis
Competitor Ad Research
How to Track Competitor Landing Page Changes Automatically
A competitor's landing page usually changes more often than the ad pointing to it. Here's a practical way to capture, diff, and get alerted to those changes without manually revisiting URLs.
Ad Creative & Funnels
How to Find & Analyze Competitor Landing Pages from Native Ads
The hard part of competitor research isn't seeing the ad, it's finding where the click lands, so here's how to trace a native ad to the real landing page, capture the evidence, and read the funnel.
Competitor Ad Research
Reverse-Engineer a Competitor's Native Ad Funnel (Creative to Landing Page)
A native ad is just the doorway; here is how to walk the full chain behind it, from creative to SSP to click tracker to pre-lander to offer page, and read what each link reveals about a competitor's strategy.