Ad Creative & Funnels
Native Ad Images: Where to Find Them and What Actually Wins
Where working media buyers actually get native ad images — and the visual patterns that separate creatives that run for weeks from the ones that die in days.
creative research
Ad Creative & Funnels
How to Build a Swipe File for Native Ads (One You'll Actually Use)
A swipe file only works if every saved ad carries proof and context. The entry criteria, nine capture fields, angle-first taxonomy, and weekly routine that keep one alive.
Native Ad Networks
Outbrain Ad Spy: Find & Analyze Outbrain (Teads) Competitor Ads
The Teads merger killed off Outbrain's per-creative competitive data, so here is how to capture live Outbrain/Teads ads from publisher pages instead: find rivals' creatives, trace each click to its landing page, and read longevity instead of fake spend numbers.
Ad-Tech Glossary
Ad Intelligence
Ad intelligence is the collection and analysis of competitors' live ads, creatives, and landing pages to inform creative and media-buying decisions.