Tag

ad quality

Why Taboola Ads Look So Spammy (An Inside Look at the Auction)

Taboola ads look spammy for structural reasons: the auction rewards clicks over polish, and the marketplace mixes premium brands with thin-margin resellers in the same feed.

Article · 6 min read

Ad-Tech Glossary

Viewability

Viewability measures whether a served ad was actually in view, based on how much of it entered the screen and for how long.

Definition · 1 min read