Tag

ad angles

Ad Angles for Ecommerce: A Library of Proven Hooks

Most ecommerce ads fail at the angle, not the artwork, so here's a practical library of the hooks that convert on native traffic and a simple way to tell a proven angle from a hopeful guess.

Guide · 12 min read

Ad Creative & Funnels

Hook vs Angle vs Claim: The Creative Anatomy That Decides Every Ad

Hook, angle, and claim get used interchangeably and it quietly wrecks your tests; here's the creative ladder that separates them, why the angle is the unit that scales, and how to read one advertiser running a single angle across a stack of hooks in live native-ad data.

Article · 11 min read