TikTok Ad Library

The TikTok Ad Library.
European ads and US top ads in one search.

Sort TikTok ads by reach or estimated spend, filter by video length and audience, and download any video. $29.99 a month with no credits, and Meta, Google and native ads included. Free to start.

  • No card to sign up
  • $29.99/mo, no credits to count
  • Cancel anytime
TikTok0:10
DR OETKER FRANCETikTok ad libraryProfile
35d ActiveSep 1, 2026 → Today
10–20MReach
~€290KEst. spend
1Country

Pizza Suprema : triplement fermentée et doublement croustillante. Tout simplement suprême !

FR
No landing page published
TikTok0:14
ESTEE LAUDER SRLTikTok ad libraryProfile
6d ActiveSep 30, 2026 → Today
1–10MReach
~€134.6KEst. spend
1Country

Scegli il tuo Even Better: diverse coperture, finish e benefici skincare per ogni esigenza e mood.

IT
No landing page published
TikTok0:43
l'oreal parisTikTok Creative Center top adProfile
Top adSeen Oct 5
55KLikes
0.4%CTR
1Country

🌙 Woke up like this at 56. No injectables, just one jar. The new @lorealparis Triple Power Rich Night Moisturizer takes…

US
No landing page published
TikTok0:06
DOMINO'S PIZZA UK & IRELAND LIMITEDTikTok ad libraryProfile
26d ActiveSep 10, 2026 → Today
1–10MReach
~€134.6KEst. spend
1Country

Based on 3x tenders & 1x 40g dip. Min del charges, spend and areas apply. T&Cs see dominos.co.uk

GB
No landing page published
TikTok0:15
L'OREAL ESPAÑA SATikTok ad libraryProfile
18d ActiveSep 18, 2026 → Today
1–10MReach
~€134.6KEst. spend
1Country

Nuevo La vie est belle Very Cherry, el primer perfume con cereza amaderada de Lancôme

ES
No landing page published
TikTok1:00
VOODOOTikTok ad libraryProfile
354d ActiveOct 17, 2025 → Today
1–10MReach
~€134.6KEst. spend
28Countries

The most addictive game!

ATBEBG+25
No landing page published
TikTok0:30
Kempinski Hotels SATikTok ad libraryProfile
27d ActiveSep 9, 2026 → Today
1–10MReach
~€134.6KEst. spend
9Countries

Authentic Luxury Downtown Budapest at Kempinski Hotel Corvinus. A taste of refined city living

ATDEES+6
No landing page published
TikTok0:21
Friends and Furniture OyTikTok ad libraryProfile
105d ActiveJun 23, 2026 → Today
1–10MReach
~€134.6KEst. spend
11Countries

KHOY Sofa Bed - Designed for everyday living.

ATCHDE+8
No landing page published
TikTok0:28
HOMA GAMESTikTok ad libraryProfile
841d ActiveJun 17, 2024 → Today
1–10MReach
~€134.6KEst. spend
16Countries

Can you defend the city?

ATCHCZ+13
No landing page published
TikTok0:10
Mondelez Deutschland Services GmbH & Co. KGTikTok ad libraryProfile
92d ActiveJul 6, 2026 → Today
1–10MReach
~€134.6KEst. spend
1Country

Zeigt euren Eltern, wie man OREOs richtig snackt! Stay Playful mit OREO

DE
No landing page published
TikTok0:16
SEPHORATikTok ad libraryProfile
8d ActiveSep 28, 2026 → Today
1–10MReach
~€134.6KEst. spend
1Country

Wyłączność w ramach dystrybucji w perfumeriach stacjonarnych.

PL
No landing page published
TikTok0:06
SUPERDRUG STORES PLCTikTok ad libraryProfile
27d ActiveSep 9, 2026 → Today
1–10MReach
~€134.6KEst. spend
1Country

Japanese skincare. Seven types of Hyaluronic Acid. Hydration, Built Different. Only at Superdrug

GB
No landing page published
TikTok0:27
SuitSupply B.V.TikTok ad libraryProfile
112d ActiveJun 16, 2026 → Today
1–10MReach
~€134.6KEst. spend
5Countries

From timeless suits to contemporary fashion, discover our wide range of men's clothing.

DEFRGB+2
No landing page published
TikTok0:15
VENICE SIMPLON-ORIENT-EXPRESS LIMITEDTikTok ad libraryProfile
19d ActiveSep 17, 2026 → Today
1–10MReach
~€134.6KEst. spend
1Country

Embrace a new pace of travel as you indulge in the beauty of the Caribbean with Belmond.

GB
No landing page published
TikTok0:14
PepsiCo Nederland B.V.TikTok ad libraryProfile
43d ActiveAug 24, 2026 → Today
1–10MReach
~€134.6KEst. spend
1Country

Doritos® Snackbox

NL
No landing page published
TikTok0:32
Preply, Inc.TikTok ad libraryProfile
151d ActiveMay 8, 2026 → Today
1–10MReach
~€134.6KEst. spend
26Countries

Real conversations don't happen alone. A language tutor gets you there, step by step.

ATBEBG+23
No landing page published
TikTok0:15
EMIRATESTikTok ad libraryProfile
23d ActiveSep 13, 2026 → Today
1–10MReach
~€134.6KEst. spend
1Country

Enjoy a hassle-free holiday with flights on Emirates, hand-picked hotels and ABTA/ATOL protection.

GB
No landing page published
TikTok0:10
H & M Hennes & Mauritz Gbc ABTikTok ad libraryProfile
27d ActiveSep 9, 2026 → Today
1–10MReach
~€134.6KEst. spend
1Country

Îți prezentam cele mai noi articole de fitness: noua colecție SculptMove™ este acum disponibilă.

RO
No landing page published
TikTok1:00
Thomann GmbHTikTok ad libraryProfile
407d ActiveAug 25, 2025 → Today
1–10MReach
~€134.6KEst. spend
12Countries

We’re only happy when you are, that’s how we do things.

CZDKFI+9
No landing page published
TikTok0:06
SKECHERS S.À R.L.TikTok ad libraryProfile
11d ActiveSep 25, 2026 → Today
800–900KReach
~€12.4KEst. spend
1Country

Elevate your running experience with Skechers AERO Burst shoes, providing comfort and performance

GB
No landing page published
TikTok0:15
Starbucks UKTikTok ad libraryProfile
15d ActiveSep 21, 2026 → Today
1–10MReach
~€134.6KEst. spend
1Country

One cup of Starbucks coffee starts conversations and fuels 18,000+ coffeehouse jobs across the UK.

GB
No landing page published
TikTok0:10
BEIERSDORF UK LTD.TikTok ad libraryProfile
35d ActiveSep 1, 2026 → Today
1–10MReach
~€134.6KEst. spend
1Country

NIVEA Soft, the ultimate skincare triple threat for face, body & hands-& Cat Burns’ go‑to product!

GB
No landing page published
TikTok0:18
MILK MAKEUP LLCTikTok ad libraryProfile
49d ActiveAug 18, 2026 → Today
1–10MReach
~€134.6KEst. spend
1Country

Effet flou, hâlé. Un Lip + Cheek Blur Stick, couleur crémeuse et hydratante, 8h de tenue.

FR
No landing page published
TikTok0:15
A. LOACKER SPATikTok ad libraryProfile
18d ActiveSep 18, 2026 → Today
1–10MReach
~€134.6KEst. spend
1Country

Hai appena trovato la tua pausa perfetta. Prova Break3, il nuovo snack ribelle Loacker

IT
No landing page published

Where it ran

SourceAd networkPublisherCountry

The ad

CategoryFormatLanguageCall to action

When

DatesDays runningStatus

Meta and TikTok

PlacementEU reach & spendAd signalsAdvertiser & audience

Landing page

Landing platformPage builderTracking toolSearch arbitrageTLDURL containsURL chain

Results

Group resultsHidden advertisersAdvanced rulesSearch options

Results update as you choose

Real TikTok ads from OpenAdLibrary, as listed on October 6, 2026. Advertiser names are shown the way TikTok publishes them.

The same TikTok research for lessMonthly prices, checked October 6, 2026.
$29.99OpenAdLibrary: TikTok, Meta and native
$49PiPiADS Basic, 30,000 credits
$159BigSpy, the cheapest plan with TikTok
TikTok's own ad libraryThe ads TikTok shows in the EU, the UK, Switzerland and Turkey, with reach. Bigger ads add targeting and who paid.
TikTok's top ads, US includedTop ads from the US, the UK, Canada, Australia and more, with likes, comments, click-through rate and the landing page.
Every video, storedWatch and download the MP4. Save an ad to a board and its video stays.

TikTok has two ad libraries. We search both.

TikTok's Commercial Content Library lists every ad it shows in the EU, the UK, Switzerland and Turkey, with reach. It has no US ads, because it was built for European transparency rules. TikTok's Creative Center shows a curated set of top ads that does include the US. OpenAdLibrary puts both in one search, adds an estimated spend and stores every video.

Looking for US TikTok ads? Choose the United States and you get TikTok's top ads there, with likes, comments, click-through rate and the landing page.

What each one gives youOpenAdLibraryTikTok's ad libraryTikTok's top ads
CountriesBoth, in one searchEU and EEA, UK, Switzerland, TurkeyUS, UK, Canada, Australia and more
Which adsBothEvery ad shown thereA curated set of top ads
Per adReach or engagement, plus an estimated spendReach range, audience, who paidLikes, comments, CTR, landing page
SpendOur estimate, labelled Est.Never publishedNever published
Sort byReach, est. spend, newest launched, versions, likesAudience size, datesReach, CTR
Download the videoYes, MP4Not offeredNot offered
Meta, Google and native adsSame searchNoNo

Read any TikTok ad closely.

Reach from TikTok's own library, our spend estimate, the countries, the dates and the video. Top ads add likes, comments and click-through rate.

Open the library free
  • Where it showedSpain, Poland, Italy and 14 morereach by country, from TikTok
  • How long841 days, since Jun 17, 2024dates from TikTok’s own library
  • Who it targetedAll genders, in 17 countriestargeting, as TikTok publishes it
  • What it was forApp promotionthe objective TikTok lists
TikTok0:28
HOMA GAMESTikTok ad libraryProfile
841d ActiveJun 17, 2024 → Today
1–10MReach
~€134.6KEst. spend
16Countries

Can you defend the city?

ATCHCZ+13
No landing page published
  • Who is behind itHOMA GAMESpaid for by HOMA
  • How far it reached1M–10M peopleTikTok’s own range
  • What it costAbout €134.6Kour estimate, never TikTok’s figure
  • The video0:28, ready to downloadstored on our servers
  • Where it ranUnited Statesfrom TikTok’s top ads
  • When we saw itOctober 5, 2026top ads carry no run dates
  • What it was forVideo viewsthe objective TikTok lists
  • Who is behind itL’Oréal Parisnamed by TikTok as l’oreal paris
TikTok0:43
l'oreal parisTikTok Creative Center top adProfile
Top adSeen Oct 5
55KLikes
0.4%CTR
1Country

🌙 Woke up like this at 56. No injectables, just one jar. The new @lorealparis Triple Power Rich Night Moisturizer takes…

US
No landing page published
  • How people reacted55K likespublished by TikTok
  • How often it was clicked0.36% click-through ratepublished by TikTok
  • What it costNot publishedTikTok gives top ads a budget level only
  • The video0:43, ready to downloadstored on our servers

Filter by what a TikTok ad really did.

Reach, estimated spend, video length, launch date and audience. Then sort by reach or spend to see the biggest first.

Run your own search
FindskincarefromTikTok
EU reach 1M+Video under 30 sLaunched in the last 60 days
Sorted byHighest EU reach
  • 0:10BEIERSDORF UK LTD.35d Active1–10MReach
  • 0:06SUPERDRUG STORES PLC27d Active~€134.6KEst. spend
  • 0:14ESTEE LAUDER SRL6d Active0:14Video

Watch it. Download it. Keep it.

Every TikTok video is stored on our servers. Download the MP4 in one click, save it to a board, or send a link to your team.

Start a swipe file
Mars GmbHTikTok ad library · Germany
269d ActiveJan 8, 2026 → Today
10–20MReach (TikTok)
~€290KEst. spend (ours)
0:06Video

TWIX® Zwei ist mehr als Einsen: TWIX® Two is more than one

Download videoSave to boardCopy share link

Saved ads keep their video, even after they stop running.

TikTok is one source.

Your competitors' Meta, Google and native ads are in the same search, for the same $29.99. No per-network plans.

See every source
All sourcesNativeMetaTikTokGoogle Ads
Meta0:32
Zumba Fitness9.4M page likesProfile
142d ActiveMay 15, 2026 → Today
1.4MEU reach
~€22.2KEst. spend
3Versions

Become a Zumba® Instructor At Home!

The demand for Zumba® classes is on fire - are you ready to take the lead?

DEFRES+24English
Learn morezumba.com
Taboola
The Penny Hoarderthepennyhoarder.comFollow
123d ActiveJun 3, 2026 → Today
133.1KTimes seen
2Countries
Last 12 days

8 Companies That Send Money If You Ask Nicely

USCAEnglish
thepennyhoarder.com
Google Ads
Dr. Martydrmartypets.comFollow
21d ActiveSep 13, 2026 → Today
21.2KTimes seen
3Countries
Last 12 days
USCAAU
drmartypets.com

TikTok ad spy tools, compared.

The cheapest plan with TikTok ads at each, monthly, as their own sites showed on October 6, 2026.

What you getOpenAdLibraryPiPiADSMineaBigSpyWinningHunter
Monthly price with TikTok ads$29.99Founders, one flat price$49Basic, 30,000 credits$49 to $99its pages disagree on the plan$159Growth; not on the $69 plan$79Standard; not on the $49 plan
CreditsNonesearch as much as you like1 per data point, 20 per ad detailMonthly creditsDaily download capsNot stated
Start freeNo card, the 20 newest ads500 credits, no ad detailsTrial creditsFree plan is Facebook only20 ads per search, no login
TikTok’s own EU datareach band, audience, who paidYesNot mentionedNot mentionedNot mentionedNot mentioned
US TikTok adsTikTok’s top ads, US includedYes, 33+ countries claimedNot statedNot statedNot stated
Estimated spendYesalways labelled as an estimateYesYesNot statedYes
Download the videoYes, MP4YesNot statedYesYes
Other sources in the same searchMeta, Google Ads and native networksFacebookMeta, PinterestMeta, Google, YouTube and moreFacebook, Pinterest

“Not stated” means the tool’s own pages do not say. PiPiADS, Minea, BigSpy, WinningHunter and TikTok are trademarks of their owners; OpenAdLibrary is not affiliated with any of them. Something out of date? Tell us and we will fix it.

One price for every source.

Meta, TikTok and native ads, Creative Studio and Track in one subscription.

Founders

  1. $29.99/moNow
  2. $59.99Next
  3. $89.99Later

Join now and keep this price for as long as you stay subscribed.

Get the Founders plan
  • Every source, every filter and AI search
  • Funnel tracing and real-advertiser resolution
  • Creative Studio with AI, and direct publishing
  • Track, with the monthly event allowance
  • REST API and the hosted MCP server

Not ready to subscribe? Sign up free and use the site, with no card. Create free account

Cancel anytime. No lock-in contracts.

Questions about TikTok ads.

Does TikTok have an ad library?

Yes, two. The Commercial Content Library lists the ads TikTok shows in the EU, the UK, Switzerland and Turkey, with each ad’s reach, audience and who paid. Creative Center shows a curated set of top ads in many markets, including the US. OpenAdLibrary puts both in one search, adds an estimated spend, stores every video, and sits them next to Meta, Google and native ads.

Why can’t I see US ads in TikTok’s ad library?

TikTok built its ad library for European transparency rules, so it only lists ads shown in Europe and Turkey. For US ads, use TikTok’s top ads: OpenAdLibrary includes them for the US, the UK, Canada, Australia and more, with likes, comments, click-through rate and the landing page.

How do I see my competitors’ TikTok ads?

Search the brand or a product keyword, choose TikTok as the source, and sort by reach or by newest launched. TikTok lists advertisers by their registered business name, such as “Zalando SE”, so try that name too. Follow an advertiser to see its new ads as they appear.

Can I download TikTok ad videos?

Yes. We store every video on our own servers. Open an ad and click Download video to save the MP4. Save an ad to a board and we keep its video, even after the ad stops running.

Does TikTok show how much an ad cost?

No. TikTok publishes reach as a range, and a budget level for top ads, but never the spend. The Est. spend on each card is our own estimate from that reach and typical prices, and the app always labels it as an estimate.

How accurate is TikTok’s reach data?

TikTok gives reach as a range, such as 10M–20M people, so it shows scale rather than an exact count. Our estimated spend starts from that range, which is why the app always labels it Est.

How far back does the TikTok ad library go?

TikTok’s library holds ads shown from October 2022, and keeps each one for about a year after it last ran. Each TikTok ad in OpenAdLibrary shows the start date TikTok gives it, and an ad you save to a board keeps its video for good.

How is this different from TikTok’s own tools?

TikTok’s two libraries are free, and they are where reach and targeting come from. Neither publishes spend or lets you download the video, and each covers TikTok alone. OpenAdLibrary searches both at once, adds an estimated spend, stores every video, and keeps Meta, Google and native ads in the same search.

Do I have to count credits?

No. Founders has no credits: search, filter and download as much as you like for $29.99 a month. The developer API has its own daily limit.

Is it free?

You can sign up free, with no card, and see the 20 newest ads from every source. Search, every filter, saved research and the API come with Founders, $29.99 a month.

How fresh are the TikTok ads?

New TikTok ads arrive every day. Each card shows the date TikTok says the ad started and whether it is still running.

Every TikTok ad worth watching, one search away.

TikTok, Meta and native ads in one library. Free to start, with no card.

TikTok is a trademark of ByteDance Ltd. OpenAdLibrary is independent and is not affiliated with or endorsed by TikTok. Ads are shown as TikTok publishes them.