Search Facebook and Instagram ads with Meta's EU reach and payer, plus our spend estimate. Ads stay after they stop, and every video downloads. $29.99 a month with no credits, TikTok and native ads included. Free to start.
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Real Meta ads from OpenAdLibrary, as listed on October 6, 2026. Reach is Meta’s own figure for ads shown in the EU or the UK; spend is our estimate.
Meta’s Ad Library lists every active ad on Facebook, Instagram and Meta’s other apps. For an ordinary ad it shows the creative, the Page and the start date, but no spend, no reach and no targeting, and the ad leaves the library when it stops. Ads shown in the EU add reach, targeting and the payer, still with no spend. OpenAdLibrary keeps the ads it has seen after they stop, adds an estimated spend, and lets you sort by reach, spend and days running.
Looking for US Facebook ads? Choose the United States and you get the Meta ads running there, with their start date, days running, placements and video. Meta publishes reach only for ads shown in the EU or the UK.
| What each one gives you | OpenAdLibrary | Meta’s Ad Library |
|---|---|---|
| Which ads | The ads we have seen, running or stopped | Ads running now; ordinary ads leave when they stop |
| Spend | Our estimate, labelled Est. | Not shown for ordinary ads |
| Reach and audience | Meta’s EU and UK figures, on the card | Ads shown in the EU or the UK only |
| Who paid | Where Meta publishes it | Ads shown in the EU only |
| Sort by | EU reach, est. spend, days running, newest launched, versions | Not documented |
| Download the video | Yes, MP4 | No download button |
| TikTok, Google and native ads | Same search | No |
EU reach and the payer from Meta, our spend estimate, the placements, the dates and the video. US ads show how long they have run and where.
Open the library free
Meta0:58The Arnold Strongman Classic is fast approaching and it has us reminiscing on some classic moments. Here Martins Licis…
Meta0:38We espresso. There’s a latte love with these Brown Sugar Espresso Overnight Oats. You can’t sleep on a breakfast that…
Placement, EU reach, estimated spend, days running, versions and audience. Then sort by reach or spend to see the biggest first.
Run your own search
Heinz UK36d Active~€206.1KEst. spendMcVitie's40d Active~€130.5KEst. spendNature Valley34d Active~€88.7KEst. spendAI search turns a request into filters, shows what it understood, and looks for the same words in six more languages.
Try an AI search
Also searches the same words in German, Spanish, French, Portuguese, Italian and Dutch.
Dr. Martens111d Active5.2MEU reach
On168d Active5.9MEU reachFoot Locker Europe102d Active4.2MEU reachEvery Meta video we list is stored on our servers. Download the MP4 in one click, save it to a board, or send a link to your team.
Start a swipe file
Il tuo guardaroba non ha un solo outfit. E la tua pelle? Nemmeno.en: Your wardrobe doesn’t have just one outfit. And your skin? Neither.
Saved ads keep their video, even after they stop running.
Your competitors' TikTok, Google and native ads are in the same search, for the same $29.99. No per-network plans.
See every source
TikTok0:15Dein Müller. Immer nur einen Klick entfernt.
8 Companies That Send Money If You Ask Nicely
The cheapest plan with Meta ads at each, monthly, as their own sites showed on October 6, 2026.
| What you get | OpenAdLibrary | Foreplay | BigSpy | PowerAdSpy | AdSpy |
|---|---|---|---|---|---|
| Monthly price with Meta ads | $29.99Founders, one flat price | $59Basic | $69Starter: Facebook, Instagram, AppLovin | $69Basic: Facebook and Instagram, 1 brand | $149its “introductory offer” |
| Limits | Nonesearch as much as you like | Competitor tracking from the $175 plan | 50 downloads a day | 5 brands on the $99 plan | “Virtually unlimited usage” |
| Start free | No card, the 20 newest ads | 7-day trial with a card | Free plan: Facebook only, 5 searches a day | $1 for 3 days | Not stated |
| Meta’s own EU datareach, audience, who paid | Yes | Not mentioned | Not mentioned | Not mentioned | Not mentioned |
| Estimated spend | Yesalways labelled as an estimate | Not stated | Not stated | Not stated | Not stated |
| Download the video | Yes, MP4 | Saves ads to a swipe file | Yes, 50 a day | Not stated | Not stated |
| Other sources in the same search | TikTok, Google Ads and native networks | TikTok, saved with its extension | TikTok, Google and more from $159 | TikTok and native from $279 | Facebook and Instagram only |
| API | REST API and MCPon the same plan | API documentation listed | Not stated | Not stated | Not stated |
“Not stated” means the tool’s own pages do not say. Foreplay, BigSpy, PowerAdSpy, AdSpy, Meta, Facebook and Instagram are trademarks of their owners; OpenAdLibrary is not affiliated with any of them. Something out of date? Tell us and we will fix it.
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Yes. The Facebook Ad Library became the Meta Ad Library when Facebook’s company became Meta. It lives at facebook.com/ads/library and covers ads on Facebook, Instagram, Messenger, Threads, Audience Network and Meta’s other apps.
No, not for ordinary ads, and not even for ads shown in the EU or the UK. Meta shows spend only as a range on ads about social issues, elections or politics. The Est. spend on each OpenAdLibrary card is our own estimate from the reach Meta publishes, and the app always labels it as an estimate.
Only for ads shown in the EU or the UK: Meta publishes their total reach and their reach by country, age and gender. Ordinary ads shown elsewhere show no reach. OpenAdLibrary puts Meta’s EU and UK reach on the card and lets you sort by it.
Search the brand, its Facebook Page or a keyword, choose Meta as the source, and sort by days running or by EU reach. Ads run from Pages, so try the Page’s name too. Follow a Page to see its new ads as they appear.
Meta lists ordinary ads only while they run, so an ad leaves when it stops. Political and issue ads stay for seven years, and ads shown in the EU or the UK for a year after their last impression. OpenAdLibrary keeps the Meta ads it has seen after they stop, with their dates.
Yes. Meta’s library covers Facebook, Instagram and Meta’s other apps, and there is no separate Instagram ad library. In OpenAdLibrary, filter by placement to see Instagram ads only.
Meta’s library has no download button for videos. OpenAdLibrary stores the video of every Meta ad it lists: open an ad and click Download video to save the MP4, or save the ad to a board.
Yes, but it returns political and issue ads worldwide and ads shown in the EU or the UK, and it needs identity confirmation and a developer app. OpenAdLibrary’s REST API and hosted MCP server search the Meta ads in our library, on the Founders plan.
Meta’s library is free, and it is where reach and the payer come from. It drops ordinary ads when they stop, shows no spend for them, and covers Meta alone. OpenAdLibrary keeps the ads it has seen, adds an estimated spend, stores every video, and puts TikTok, Google and native ads in the same search.
No. Founders has no credits: search, filter and download as much as you like for $29.99 a month. The developer API has its own daily limit.
You can sign up free, with no card, and see the 20 newest ads from every source. Search, every filter, saved research and the API come with Founders, $29.99 a month.
Meta, TikTok and native ads in one library. Free to start, with no card.
Meta, Facebook and Instagram are trademarks of Meta Platforms, Inc. OpenAdLibrary is independent and is not affiliated with or endorsed by Meta. Ads are shown as Meta publishes them.