Ad-Tech Glossary
What Is Ad Refresh?
Ad refresh reloads a new ad into the same slot while a visitor stays on the page, generating extra impressions without a full page reload.
viewability
Affiliate & Media Buying
Do Ad Blockers Block Native Ads? How Widgets Slip Through
Ad blockers catch a real share of native ad traffic, but not all of it. Here's why widget domains get filtered while publisher-rendered native content often doesn't.