Affiliate & Media Buying
Taboola Whitelist Strategy: From Broad Buys to Proven Sites
How to go from broad Taboola buys to a proven-site whitelist in three phases — and how to shortcut the expensive discovery phase with observation data.
site targeting
Ad-Tech Glossary
Whitelist / Blacklist (Site Targeting)
A whitelist allows ads to run only on chosen publisher sites; a blacklist blocks specific sites, both are core site-targeting controls in native campaigns.
Ad-Tech Glossary
Publisher / Site ID
A publisher or site ID is the unique code an ad network assigns to each website or property in its supply, used to track and target inventory by source.