Ad-Tech Glossary
Server-Side Tracking: Definition & How It Works
Server-side tracking collects and sends marketing events from a server you control, instead of relying entirely on browser-based scripts.
server-side tracking
Ad-Tech Glossary
Conversions API (CAPI): Definition & How It Works
A Conversions API (CAPI) sends conversion events from your own server directly to an ad platform, instead of relying only on a browser pixel.