The Q4 buyers who win test in September, lock funnels by early November, harvest through Black Friday and pivot after Christmas. The week-by-week calendar and the creative angles that recur every holiday season.
From December 26 to mid-January, ad auctions get cheap while attention peaks — the fifth quarter. What drives the window, which offers convert, and the launch plan that has to be ready before Christmas.
Native auction prices climb through Q4, cliff-drop after Christmas, and reset through the year — with Medicare enrollment, tax season and resolution season layered on top. A month-by-month planning map for media buyers.
