Ad-Tech Glossary
What Is a Content Farm?
A content farm publishes large volumes of cheap, low-effort articles purely to capture traffic and ad revenue, not to serve readers well.
publisher quality
Native Ad Networks
Where Do MGID Ads Appear? Publisher Mix & Quality Tiers
MGID ads show up on entertainment sites, content-discovery publishers and international news sites far more than on the recognizable premium mastheads people expect from native advertising.
Ad-Tech Glossary
What Are Made-for-Advertising (MFA) Sites?
MFA sites are built to generate ad revenue rather than serve readers, typically thin on content and heavy on ad units and cheap paid traffic.