
How to Use the Meta Ad Library for Competitor Research
The Meta Ad Library is free and requires no login, but it hides spend and targeting for ordinary commercial ads. Here's how to search it properly and where its real limits are.

The Meta Ad Library is free and requires no login, but it hides spend and targeting for ordinary commercial ads. Here's how to search it properly and where its real limits are.

Run time is the closest thing public ad data has to a profitability signal. Where each major ad library hides its dates, and the five caveats that keep the number honest.

Meta's Ad Library hides spend, targeting and performance outside the EU, and commercial ads vanish when campaigns end. Here are the 8 alternatives that patch each gap — priced, verified, and matched to the job.

Most "free ad spy tools" are seven-day trials with a card form attached; here are seven that are genuinely free, including the only one that covers Taboola and Outbrain with click-traced landing-page evidence.