Tag

hooks

Native Ads Swipe File: Winning Creatives by Vertical, From Live Data

A swipe file is only as good as its evidence. Real native creatives organized by vertical — each with observed run time — plus the tagging and refresh system that keeps a swipe file useful.

Article · 6 min read

Ad Creative & Funnels

Hook vs Angle vs Claim: The Creative Anatomy That Decides Every Ad

Hook, angle, and claim get used interchangeably and it quietly wrecks your tests; here's the creative ladder that separates them, why the angle is the unit that scales, and how to read one advertiser running a single angle across a stack of hooks in live native-ad data.

Article · 11 min read