Ad-Tech Glossary
What Is Prebid (Prebid.js)?
Prebid.js is the leading open-source header bidding wrapper, letting publishers run one unified auction across multiple ad exchanges at once.
header bidding
Affiliate & Media Buying
Real-Time Bidding Explained: How RTB and Header Bidding Work
The per-impression auction behind programmatic, end to end: SSPs, DSPs, exchanges, first-price clearing, header bidding, OpenRTB — and why native networks play by different rules.