Ad-Tech Glossary
Native Ad Spec
A native ad spec is the set of format rules a native network requires for creatives, covering image size, headline length, file size, and asset types.
creative
Ad-Tech Glossary
Carousel Ad
A carousel ad is a single ad unit containing multiple swipeable cards, each with its own image, headline, and destination link.
Ad-Tech Glossary
Motion Ad
A motion ad is a native ad creative that uses short looping video or animation instead of a static image to stand out in feeds and recommendation widgets.
Ad-Tech Glossary
UGC Ads
UGC ads are advertisements styled to look like authentic user-generated content, casual reviews, testimonials, and selfie-style clips, to feel native and credible.
Ad-Tech Glossary
Creative Fatigue
Creative fatigue is the decline in an ad's performance over time as the audience sees it too often and stops responding.
Ad-Tech Glossary
Ad Copy
Ad copy is the written text of an advertisement, headline, description, and call to action, written to persuade a reader to click or buy.
Ad-Tech Glossary
Creative Angle
A creative angle is the specific argument, perspective, or emotional appeal an ad uses to position an offer for a particular audience.
Ad-Tech Glossary
Ad Hook
An ad hook is the opening element of an ad, a headline, image, or idea, engineered to seize attention in the first second and compel the click.