Before/after imagery is permitted on every major native network in principle, but enforcement against exaggerated results is real. Here's what's allowed, what gets rejected, and safer alternatives.
A working reference for Outbrain's image ratio, headline length, ad formats, and the moderation rules that decide whether a creative gets approved or rejected.
The recommended dimensions, format and text rules for Taboola images, plus how the same creative crops differently on mobile vs desktop and what actually gets flagged in review.
A native ad spec is the set of format rules a native network requires for creatives, covering image size, headline length, file size, and asset types.
A carousel ad is a single ad unit containing multiple swipeable cards, each with its own image, headline, and destination link.
A motion ad is a native ad creative that uses short looping video or animation instead of a static image to stand out in feeds and recommendation widgets.
UGC ads are advertisements styled to look like authentic user-generated content, casual reviews, testimonials, and selfie-style clips, to feel native and credible.
Creative fatigue is the decline in an ad's performance over time as the audience sees it too often and stops responding.
Ad copy is the written text of an advertisement, headline, description, and call to action, written to persuade a reader to click or buy.
A creative angle is the specific argument, perspective, or emotional appeal an ad uses to position an offer for a particular audience.
An ad hook is the opening element of an ad, a headline, image, or idea, engineered to seize attention in the first second and compel the click.
